Why China?
In 2011, Bruce escaped the prospect of "retirement" when he took on the role of South European Sales Manager for China Sails Factory - at that time the world's largest offshore sailmaking facility dedicated to producing custom sails for global sailmakers.
By 2015, he became the responsible for operations at the factory. Later, after a few years as a sail design consultant, in 2019 Bruce had an opportunity to acquire the business of Sails East Hong Kong including its manufacturing facility in mainland China.
His entrepreneurial vision combines his passion for sailmaking with a strategic approach: leveraging the better business environment in Asia to offer custom-designed, high-quality sails at a production cost more accessible than in Western markets.
His attention to detail and elaborated quality procedures has gained him the name of "Grumpy Bruce" among his friends and staff.
